That’s around one portion of red meat and two of poultry – or one steak and two chicken sandwiches. Research suggests that for peak personal and planetary health, each of us shouldn’t eat more than 98g of red meat and 203g of poultry per week. While there has been a small reduction in the amount of red meat eaten over the last ten years, we are currently eating more poultry than ever before. Yet consumption trends in the UK tell a different story. The plant-based food sector has been experiencing huge growth recently, with higher quality, more visible meat alternatives on offer and companies such as the plant-based substitute Beyond Meat becoming household names. If every person in the UK were to switch just one beef or lamb-based meal a week to a plant-based option, the nation would enjoy an 8% reduction in domestic emissions. Animal-based foods need huge amounts of land and energy to make: and they produce twice as many greenhouse gas emissions compared with their plant-based counterparts. Reducing meat consumption is one area where small changes in everyone’s behaviour can have a big impact across a country. If left unchallenged, the influence of this industry alone would probably make it impossible for the world to meet its target of limiting global warming to 1.5☌. Farming animals for food is responsible for around 14.5% of global greenhouse gas emissions.
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